More Than Cupcakes at Flying Monkey

When Elizabeth Halen took over Flying Monkey Bakery at the Reading Terminal Market nearly four years ago, the stall was most known for its cupcakes.

Cupcakes remain a fad, if a bit fading, and Flying Monkey still sells a bunch of them. But the Center Court patisserie offers a whole lot more.

In addition to whoopie pies in various flavors, bar cookies and brownies, I'm an easy mark for the crumb cakes Elizabeth makes, particularly the fruit-accented versions, like the blackberry one pictured here. With its sour cream tang, this cake is an "adult" dessert.

Much more sweet and decadent, though, is Elizabeth's riff on the classic German buttercake, a.k.a. butterkuchen. Though there's certainly plenty of sugar it's considerably less off-putting than the St. Louis version, which is lovingly referred to by denizens of that city as "gooey" buttercake. The Philadelphia version, and Elizabeth's, is another "adiult" dessert.

Waiting for Breakfast

I'm not an egg person for breakfast. But I love grilled cheese and I love sausage. Which means I can't wait until two of the newest lunch stands at the Reading Terminal Market start offering food for the barely-awake set.

Valley Shepherd Creamery hopes to open their panini machines for breakfast sometime in the near future, but not quite yet. Right now you can't get a grilled cheese until 11 a.m.

Same goes for Wursthaus Schmitz. I'm told their sausage sandwiches are quite tasty, but I haven't been by at lunchtime yet. Still, I think bratwurst on a roll is a great wake-me-upper.

A third new lunch vendor, Keven Parker's Soul Food Café, has a waffle maker, but that's for chicken and waffles at lunch.

Speaking of breakfast, I regularly buy whole bean mocha java from Old City Coffee and enjoy it most mornings at home. But as much as I enjoy it, and the coffee Old City brews on premises, my fav coffee for sipping on site at the RTM is the java from Flying Monkey Bakery. IIRC, it comes from Vermont Artisan Coffee. Hardly local. But then again, when's the last time you saw a coffee plantation in southeastern Pennsylvania or South Jersey?

Monkey's Buttercake

I couldn't resist trying Flying Monkey Bakery's buttercake. It's not your German Großmutter's buttercake, but it's darned good. 

The big difference, to me, is that this cake is practically candy. Same flavor, same sugar and butter intensity. But it's set atop a shortbread-like base and creates an instant sugar high. Take a break from a cupcake or brownie and try this treat. Do enjoy it with a cup of Flying Monkey's coffee; I forget the roaster's name, but it's the tastiest coffee at the RTM.

If you want a comparison with a traditional German style buttercake, take a trip to Tacony, where Haegele's bakery offers the classic version.

Spice Terminal To Close

Rendering of what would have been
the Spice Terminal's new stall

The cupboards are getting barer and barer at the Spice Terminal, and not just because bakers are grabbing spices for their Christmas cookies and cakes.

The long-time proprietor of the Spice Terminal, Al Starzi, died about a year and a half ago. With the stall scheduled to move to a space under the market office later this winter as part of the Avenue D redesign project Starzi's family decided to shut down at the end of next month. Once the decision to close was made they stopped restocking the shelves.

The Spice Terminal has been my go-to vendor for all sorts of seasonings, nuts, condiments and other special items for the nearly 30 years I've been a market regular. If I recall correctly, it was originally located on the Filbert Street side of the market before moving to center court with the mid-1980s renovation completed in connection with construction of the Pennsylvania Convention Center.

With the closing of the business the only vendor with a reasonable selection of similar merchandise in one space will be Jonathan Best, though some selected items are available at Salumeria, Kauffman's Lancaster County Produce, Iovine Brothers Produce and other stalls. It's possible these and other merchants may expand their offerings to take up the slack. The Spice Terminal also offered a decent selection of whole bean coffees as a competitor to Old City Coffee.

RTM GM Paul Steinke would love to see someone continue the business, but that appears unlikely.

Some of the Spice Terminal space will accommodate the relocated Flying Monkey Bakery, which will also take over Spataro's space when they move across the aisle where DiNic's now holds the fort. DiNic's hopes to open in mid to late-January in the former Harry Ochs stall. The remainder of the Spice Terminal space off center court is scheduled to be occupied by an as yet undetermined new merchant.

Talks are continuing with Valley Shepherd Creamery to occupy space along the back wall of Avenue D. The New Jersey cheese-maker recently opened its new store in Brooklyn's Park Slope neighborhood concurrent with the closing of its outlet in Manhattan.

In the past Steinke said he has a waiting list of potential vendors waiting to open businesses at the RTM. A major reason for the Avenue D project is to create more leaseable space.

Market Makes 'Secret' Official

Calling it one of the "worst kept 'secrets' in the market" RTM General Manager Paul Steinke put out his regular market newsletter to merchants yesterday confirming the moves reported here a week ago: Dinic's to Ochs' vacant space, Spataro's to Dinic's, and Flying Monkey to Spataro's.

The only change is Spice Terminal's location. Instead of moving slightly to the east so Flying Monkey can get the larger space it needs, it will move to where Steinke originally intended for the cupcakerie: on Avenue D in the space now occupied by refrigerators, behind the wall displaying photos of markets from around the world. One or two new vendors will be located to Spice Terminal's space and the seating area to the east, which will disappear. (Replacement seating will be available in the new multi-purpose space on the back side of Avenue D).

Steinke's newsletter also reported that market traffic -- the number of visitors entering its doors -- for the first five months of 2011 is four percent head of last year. The May numbers were 6.3 percent ahead: 533,680.

Expect big crowds beginning next weekend when 20,000 teachers descend upon the Convention Center for the June 26-29 meeting of the International Society for Technology in Education.
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RTM Musical Chairs: Continued

Flying Monkey will move to Spataro's spot

Since Michael Klein in his The Insider blog today picked up and added to my report yesterday on DiNic's forthcoming move to the vacated Ochs' location, here's the rest of the story (much of it also reported by Michael):

The prime reason for all the musical chairs is Flying Monkey's lease for its center court spot. Originally the market wanted to move Flying Monkey to a new spot where coolers are now located (behind the wall displaying photos from pubic markets around the globe), but that wouldn't be on center court. Flying Monkey proprietor Elizabeth Halen would have been put at a locational handicap, so with the opening of the Ochs' spot, the musical chairs began.

Getting the cupcakerie on center court will be accomplished by moving to the Spataro's spot once they move into DiNic's space. Flying Monkey will get some additional space from The Spice Terminal, which will extend a bit into the current seating area astride the existing Flying Monkey location.

Paul Steinke hopes that the move of DiNic's will reduce congestion at the nexus of center court, which long lines waiting for roast pork sandwiches create a traffic jam from for one or two hours every lunch time. DiNic's additional seating may help as well.

Beer Garden Progress

Vinnie Iovine reports he and brother Jim received Philadelphia Historical Commission approval for their design on Friday. They still have some minor tweaks and approvals to obtain, but none that they see standing in the way. Once everything is in hand, expect a shut down of the Beer Garden after the Independence Day holiday for a month of renovations. When they reopen as Molly Molloy's, the entrance will be from center court and feature a gastro-pub menu from Bobby Fisher, who has long served as chef of the Iovines' catering operations.

Vacant Ochs stall

DiNic's Will Move
To Ochs'Location

Merchants will be playing musical chairs for the rest of the year as the Reading Terminal Market begins its major reconstruction project. One of the first moves will be by DiNic's to the center court stall vacated by Harry G. Ochs & Sons.

Before it's over, expect at least three more center court merchants either to move to new spots along center court or alter their footprint, according to sources who did not wish to be identified because details are not yet settled for any except the DiNic's move, which still awaits signatures. All the subsequent moves, as currently proposed, rely upon the DiNic's relocation.

As we reported in February (see original story here) the market will move Flying Monkey out of its current center court location to create a demonstration kitchen and meeting space along the Avenue D rear wall, and create additional retail space which will require adjustments to existing merchant footprints.

Additional moves of merchants along Center Court could be firmed up and announced as early as next week.

DiNic's current Center Court space

Alert shoppers may have noticed a sign at the now vacant Market Blooms spot on Avenue C, between Giunta's and Coastal Cave, announcing that L. Halteman's will shift its footprint to take over that space, since they will lose part of their existing footage to the Avenue D project. Preliminary plans call for Halteman's deli counter to front on Avenue C. Market Blooms continues to operate its Avenue A space along the 12th Street side of the market.

Paul Steinke, the RTM's general manager, emphasized that the market will retain the existing ratios of purveyors to food court businesses, although the locations within the market are subject to change.

Steinke said he is evaluating applications from a large number of potential vendors encompassing all four categories of merchants: Purveyors, Food Basket, Mercantile and Food Court. (For a more detailed description of those categories, see my article on RTM Lease Structure here.)

The market's mission statement calls for it to provide a wide variety of produce, meat, fish, bakery and dairy products, and other raw and prepared food. Its Operating Policy Guidelines specify that in filling vacancies general preference be given to growers and purveyors of local and regional produce, and that businesses offering food intended primarily or exclusively for consumption within the market be limited to no more that the greater of one-third of the total businesses in the market, or one-third of the total leasable area of the Market.

DiNic's move will make its operations much more efficient, since Ochs is a considerably larger space and also features a walk-in refrigerator, which will eliminate the need to haul meats from storage areas elsewhere in the market. They will also be able to double seating capacity. A probable addition to the menu will be meatballs.

Whoopie!

Elizabeth Halen, the new proprietor of Flying Monkey Patisserie at the Reading Terminal Market, has been getting plenty of ink (and electronic coverage) with her Pumpple Cake, including Monday on the fourth hour of the Today Show. The combination of pumpkin cake and appie pie sells for $8 a slice (though one slice can serve three).

A bit more manageable are Elizabeth's pumpkin Whoopie pies. It's a simple treat: buttercream filling in a hamburger-sized pumpkin cake bun. The cake is gently spiced and the buttercream rich but not overwhelming. At $2.50 apiece, a delightful splurge. And a tad less caloric than Elizabeth's Pumple Cake or Elvis Cake (banana-flavored butter cake, chocolate chips, peanut butter buttercream).

I saw lots of chocolate Whoopie pies during my recent trip to Maine where they are as much a part of the culinary landscape as lobsters.

Blogger Will Bake for $$$

Elizabeth Halen, who's been blogging about baking and other food topics over at Foodaphilia, can't resist the urge to turn avocation to vocation. So she's bought the Reading Terminal Market outpost of Flying Monkey Patisserie.

The seller, Flying Monkey founder Rebecca Michaels, plans to continue to operate the cupcakerie at 1112 Locust St.

Halen doesn't officially take over until Oct. 1, but she can frequently be found at the center court stall now. She plans to expand beyond the cupcakes, brownies and bar cookies in the current offerings. You might want to check out the recipe list on her blog to get an idea of the possibilities.

Expensive Cup Cake

It's a high-priced cup cake, as befitting the New York Yankees. Rebecca Michaels, proprietor of Flying Monkey Patisserie at the Reading Terminal Market created this goodie for any New Yorkers visiting for the World Series who had cash to burn.