Reading Terminal Market Roundup

These cheese cases aren't Halteman's

The Halteman Split

L. Halteman Family settled into its new footprint occasioned by the Reading Terminal Market's Avenue D renovation, but split itself into two distinct businesses: Riehl Deli & Cheeze Shop for (surprise) cheeses and cold cuts, and L. Halteman, continuing to sell beef, pork, poultry, bacon and other smoked meats, as well as local produce.

Although both parts are owned by the Riehl family (which took over from Lester Halteman a decade or so ago), they're attempting to separate the businesses which may formally part sometime down the road. In the meantime, if you buy some fresh meat but also want to purchase slice ham, you'll have to make two stops.

The deli part of the operation also changed its procedures. Previously, cold cuts were sliced to order. Now, they're pre-sliced and placed in trays. It looks pretty, and I understand the efficiencies the system brings to the business, but as a customer I liked seeing the cold cuts sliced to order to my desired thickness or thinness.

Nichols Room Dedication

Mayor Nutter will join in the official ribbon cutting of the Rick Nichols Room June 18 at 10 a.m. and the exhibition of the market's history and its role in the region's food system on the new multi-purpose area's back wall. New signate will be installed next week.

The ceremony kicks off a week of special events celebrating the market's $3.4 million Avenue D renovation program. For the remainder of the week special programs will be held in the Nichols Room and the adjacent La Cuchina at the Market kitchen, which can be turned into a single space by opening the sliding doors. Market merchants, local chefs, authors and leaders of the Philadelphia regional food system will be featured in the programs.

The market and La Cuchina at the Market apparently resolved their differences over the kitchen school's flooring. As designed, the floor was the original slighty sloping surface, installed when the market opened in 1892 to allow water drainage from ice. La Cuchina proprietor Anna Florio was concerned that the sloping floor could lead to falls and injuries. A new floor with new tiles was installed to provide a level surface, which requires a slight step up from center court. The Nichols Room retains its sloping floor.

More on Avenue D Project

The dedication of the Nichols room won't mark the end of the Avenue D renovations, since work will continue well into the summer on spaces the project created for new vendors: Valley Shepherd Creamery, the Head Nut, the Tubby Olive and Wursthaus Schmitz. A vendor has yet to be selected for a small (less than 250-square feet) space adjacent to Wursthaus Schmitz along Avenue D.

The market also has to find new vendors to fill the slots vacated by Delilah's and Coast Cave. Legalities still have to be resolved with the bankruptcy trustee for Delilah's before a new tenant can be signed there. Coastal Cave closed earlier this spring when its owner retired. RTM General Manager Paul Steinke said he's close to signing with a hybrid retail/take-away operator (product line unspecified) for the Coastal Cafe spot.

The market was unhappy with its floor tile selection of the new restrooms -- the white tiles simply showed too much soil no matter how frequently they were cleaned. Gray tiles were installed in the women's rest room this past week; the men's room gets the makeover Monday night.

Just outside the restrooms you may spy new icons installed this week into the wall: split silhouettes, one female, one male, on the appropriate side of the common entryway.

But There's Still Lobsters

Coastal Cave may be gone, but late last month the market's board approved changes in the leases of two fishmongers, Golden and John Yi, to include the sale of live lobsters. They'll be installing their own tanks rather than taking over Coastal Cave's old ones, which the market probably will scrap.

For Mother's Day sales, John Yi was selling live lobsters today, which can be maintained outside of water for four to five days when properly packed and refrigerated.

More Parking, New Discount Program

The parking garage on 11th street between Arch and Filbert will soon join the market's parking program, with a maximum of two hours for $4. (You'll pay considerably more if you overstay your welcome.) With the Parkway Garage on 12th Street still part of the program, the market expands considerably its discount parking capacity. Merchants, however, will have to have two separate validation machines, one for each garage. The second garage should begin to offer the discounts on or about July 1.

The market's gift certificate program is going to plastic from paper. Nearly 60 of the market's 72 current merchants signed up for the program, which eases the record-keeping for market's back office. As soon as the plastic cards are delivered the program will start.

First Sign of Spring

So what if it comes from way down south. The appearance of shad at the Reading Terminal Market is a surer sign that spring will eventually reach Philadelphia than any western Pennsylvania groundhog. The local spring run won't hit the Delaware (Lambertville is the center of local action, though Fishtown also holds a festival dedicated to the fish) in late April.

The first of the species could be found at John Yi's  "Eat Fish Live Longer" stall off center court. As always, the roe-laden females are a buck pricier than the bucks. I've got to admit I'm not a big fan of this herring-family variety due to its exceedingly complicated and fine bone structure; but when it comes to shad, it's all about the roe.

All three fishmongers at the market still have sardines in their display cases. Prices range from $1.99 to $5.99, with the cleaned fish commanding a higher price (though the whole fish really aren't that difficult to clean at home). Golden Fish Market (the one closest to Arch Street) also has some salt herring and mackerel available, the latter in filets. I've cooked the salt mackerels (after many changes of water to leach out the excess sodium) and enjoyed them immensely. They can be broiled, baked or pan-fried (sauté meunière).

Truth in Advertising

Golden Fish Market's sign makes it clear, if only by implication: it's all farmed salmon right now. Also spied today at Golden, skate at $6.99/pound. Previously, only Wan's Seafood handled skate.

Another Sign of Spring

We're still a few weeks away from ramps, but another sign of spring appeared at one of the fish markets this week. Golden Fish was selling Spanish mackerel for $3.99/pound (the same price as sardines). Odds are they were from North Carolina or thereabout. When Boston mackerel show up, then I'll really know it's spring.

Conch at Golden

First time I've ever spied it at the Reading Terminal Market, but Golden Fish had conch today, $12.99/pound.

A Hake is a Whiting is a Mountain Trout?

For years I've been looking at "Mountain Trout" displayed as filets at the Reading Terminal Markets' fishmongers, knowing full well they weren't trout, but not quite sure what they were. Down in Baltimore they call this "Lake Trout".

Today I noticed (at Golden Fish) a sign which identified them, parenthetically, as hake, which is a member of the cod family, as is its very close cousin, the Whiting, which is usually found hereabouts as Silver Whiting, but sometimes called Silver Hake, as if things aren't confusing enough.

All the varieties are interchangeable, as least as far as culinary purposes are concerned. All are suitable for frying, steaming, poaching and baking, though broiling or grilling would be too extreme for these delicate and very mild-tasting fishies. Hake are the most popular fresh fish in Spain, and take particularly well to parsley and potatoes.

In other seafood news, Golden Fish is carrying a new item, head-on shrimp, $7.99/pound. You could probably save a bit by walking over to Chinatown, since that's where Golden procures these formerly frozen farm-raised crustaceans from China.

Nobody asked me, but . . .

Why is farm-raised striped bass more expensive that wild striped bass, a.k.a. rockfish: $6.99 vs. $4.99 at John Yi.

In the event you're wondering, the King salmon at John Yi (and just abou anywhere else) is farm-raised from British Columbia. Like it's Atlantic cousin, it gets its color from feed.

The Produce News

Cucumbers galore at O.K. Lee, including two seedless (or nearly so) varieties: Japanese and English. The former are a buck for what appears to be a one-pound bag with about six of the five or six-inch cukes. The latter are two 16-inches for a buck.

OKL also has bags of green seedless grapes for a buck (a tad more expensive if on trays) and Hass avocados at 49-cents apiece (essentially the same price as Iovine's where they're two for a buck).

Another cucumber-like item normally found in Chinatown made its way to the RTM today: Iovine Brother's had Bitter Melon sitting next to the bell peppers, $2.99/pound.

Fish and Fruit Tales

A one-pound pack of strawberries for $9.99? Get used to it, at least for the next month or so.

The freeze in Florida and heavy rains in California are taking their toll on off-season winter produce. At Iovine Brothers Produce at the Reading Terminal Market today, the clamshells of Driscoll California strawberries were as expensive as I've ever seen them, $9.99.  In late January and into February, Iovines frequently features strawberries from Plant City, Floriday, at bargain prices, typically $1 or $2 for a one-pound pack. Don't expect to see them anywhere near that price this winter. The Florida freeze hasn't yet impacted citrus prices but Vinnie Iovine expects they'll start heading north over the next week or two. He's even, for all practical purposes, out of leeks! About one-third of Florida's total winter fruit and vegetable production has been lost to the freeze.

The Dutch and other growers will take up some of the slack for some of the items, but they'll be priced to reflect the shortages caused by natural phenomena. Chilean fruit isn't expected to be heavily affected, since most of what they grow isn't duplicated during winter in California and Florida, but even the Chilean grapes have been dear, with better quality bunches selling for upwards of $4.99, though some smaller Chilean seedless grapes could be had for $1.99 today.

Vinnie expects his display bins of specials will be heavy on the root vegetables, rather than fruit, in coming weeks.

Supply, demand and inventory hold their sway over fish prices, too. At John Yi today the mackeral was selling for $1.99, vs. $2.49 yesterday -- they gotta move it before it becomes too old. Meanwhile, Golden priced mackeral today at $2.99. A similar price discrepancy could be found in sardines: $4.99 at John Yi and $1.99 at Golden; there was no discernable difference to my eye in size and quanity between the two fishmongers.

Crowds were thick at the RTM at mid-morning today. Partly that was due to the opening of the home show across the street at the Convention Center,  but also because of a soccer convention that ends today. Yesterday, DiNic's ran out of roast pork by 4:30 p.m., which Joe Nicolosi attributes to the soccer crowd.

Fishy Stuff

A steaming bowl of chili or cauldron of soup seems essentially in cold weather. Fish chowder also satisfies that craving for me.

I went with a piece of haddock from John Yi's Saturday. Since I'm the only one in the house who enjoys this New England classic, I only used about a quarter pound of filet. A lot of folks think New England chowders have be creamy and thick. They don't. IMHO, whole milk allows the flavor of the fish to come through best.

I start out by gently sautéing in bacon fat a small onion, a stalk of celery, and half a carrot, all diced to about one-quarter inch. Once they turn translucent I add a medium diced potato, and gently sauté for about 10 minutes. Next comes about a cup of stock (I used vegetable stock made primarily from last fall's red celery from Tom Culton of Headhouse Square, though either fish or chicken stock would work very well) and a cup of milk, which simmers the veggies for another 10 minutes. By this time the potatoes are just about done, so it's time to add the fish (cut up into spoon-sized pieces), salt and pepper to taste, and thyme, dried or fresh, maintaining the pot at a simmer. After five minutes add a tablespoon of butter -- don't stir, just let it melt atop the liquid. By the time the butter adds its yellow sheen, the fish is probably cooked through. Once in the bowl, I top the chowder with fresh chopped parsley. To accompany, I used the last of my precious stock of Crown Royal crackers, a Maine favorite which has been discontinued by Nabisco, but OTCs would work well, too. Saltines and oyster crackers just don't have the necessary heft for those soup.

If you don't like plain white fish, no reason why you can't use shrimp, lobster, scallops or clams.

That filet of haddock at John Yi's in the Reading Terminal Market set me back $7.99/pound, which was also the price of the flounder. Fluke was $9.99. It was also one of those weeks where wild striped bass cost less than its farmed-raised cousin (a striped bass-white bass cross), $4.99 vs. $6.99 for whole fish. Boston mackeral has made an early appearance (it's strongest runs start in the spring), with prices ranging from $1.49 to $2.59, depending upon size. Medium-sized porgies were $2.99, cod filet (which would be an other good choice for chowder) $9.99, black sea bass $5.99.

A Wan's Seafood, the haddock would have set me back $11.99/pound. Whole striped bass as $3.99 (though the quality didn't look quite as good as at Yi's), though the filets were appealing at $9.99. Wan's was the only RTM fishmonger still selling sardines, $3.99.

Golden Fish's new cases displayed wild striped bass at $4.99, whole black sea bass at $4.99, Bronzino (another sea bass, farm-raised in Europe) for $7.99 on the bone, and particularly good looking, fat mackeral at $2.99.