Monday, January 22, 2007

Jimmy Iovine says the brothers are contemplating moving all their prep and packaging operations to the RTM's basement. That would open up a fair amount of additional spelling space they would devote to a wider range of items, expanding Iovine's into more of a grocery store, according to Jimmy.

Seems to me this would build on the success of Sunday openings in making the RTM more attractive for residents of Center City and nearby areas who actually shop there. Such an Iovine's expansion no doubt will help them compete when Whole Foods eventually moves closer to the RTM when it opens the 16th & Vine location.

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