Tuesday, September 13, 2011

Market Marketers Extraordinaire
Never let it be said that Iovine Brothers Produce doesn't know how to market their market business.

For a few months now they've been creating videos extolling their produce, which often serves as a primary education in fruits and vegetables. Earlier this summer Jimmy Iovine led a tour of the new wholesale produce market.

More recently their blog has featured recipes from Bobby Fisher, a chef who has long served Iovine's off-premises catering operations and will be top chef at Molly Molloy's, the gastropub  the Iovine's will open next month where the Beer Garden once stood. The Iovine's web page is also regularly updated and is the most extensive one offered by market merchants. They've also got an active email list.

Butch Dougherty, the Iovine's operations manager, is the guy behind most of the digital activity, which also includes Facebook and Twitter postings.


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