Monday, December 31, 2012

More Lambs Come To Market

Vegetarian Stall Gives Way to Red Meat

Valley Shepherd added Krispy Kreme-like
 neon sign above its cheese-making room

There's an ovine outbreak at the Reading Terminal Market.

In addition to the soon-to-open Valley Shepherd Creamery in newly created Avenue D retail space, a southwestern Virginian sheep meat and wool operation will take over the space vacated by the Basic 4 vegetarian lunch counter.

Border Springs Farm will set up shop selling fresh and frozen lamb as well as prepared lamb-based foods (sausage, shepherd's pie, etc.). Owner Craig Rogers operates a similar stall at Union Market in Washington, D.C., but primarily sells meat to restaurants. The farm is located about halfway between Roanoke, Virginia, and Winston-Salem, North Carolina.

The Philadelphia store will allow Rogers to expand his retail presence and extend his restaurant-supply business into the Philadelphia market.

Two existing butchers at the market -- Charles Giunta of Giunta's Prime Shop and his brother Martin of Martin's Quality Meats -- offer good lamb selection, including three different types of chops, as well as leg, neck and breast cuts. They primarily use domestic sources for lamb, whereas supermarkets use both U.S. and Australian/New Zealand meats. The Fair Food Farmstand sells lamb from producers in both eastern and western Pennsylvania.

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