Philadelphia & Chocolate: History

Wilbur Buds

With the big dedication ceremony complete, the Reading Terminal Market got into the nitty gritty of regional food lore in the first of its week long programs in the Rick Nichols Room.

Leading off at noon on Monday was Michael Holahan, co-owner of the market's Pennsylvania General Store and president of the Reading Terminal Market Merchants Association, who provided an overview of the region's role in the chocolate industry.

Today' candy industry, Holahan explained, grew out of the mom-and-pop confectioneries that could be found in almost any burg with a railroad depot, to provide quick treats for passengers. In eastern Pennsylvania, many of these shops had been established by immigrant Germans, who brought their traditional recipes over from the Old World. With the introduction of industrialization in the late 19th century some of the shops kicked up production, and found markets beyond their little towns for some of the treats they created. Among those in the greater Philadelphia region that attained renown were Zagnut, Goobers, Raisinets and Snow Caps.

One Philadelphia confectioner came up with the brilliant idea of placing filled chocolates in a box. Although Whitman's no longer manufactures in Philadelphia (it was bought out by Russell Stover), the concept lives on.

The German candy tradition was supplemented in the big cities, Holahan said, by Jewish candy-makers. In Philadelphia the most prominent product coming out of that lineage today would be Goldenberg's Peanut Chews, which Holahan said the Goldenbergs started as a ration during World War I.  Although, like most of the small chocolates firms it has been taken over by a larger company, Just Born (maker of Peeps), Peanut Chews continue to be manufactured in Philadelphia -- because Just Born wants to keep its Bethlehem, Pennsylvania, plant peanut-free.

In his talk Holahan also recounted the birth of the Wilbur Bud, how Milton Hershey sold off his Lancaster caramel manufacturing business to found his model community and orphange and make the Hershey bar on the side, and the eventual duopoly battles between Mars and Hershey, especially once Mars in the 1960s started processing its own chocolate rather than buying $30 million worth a year from Hershey.

For additional reading on the subject Holahan recommended Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn.

Nolia Chocolates
Add to your list of fine truffles made locally

We're blessed in Philadelphia with some excellent chocolates made in the region. John + Kira, Neuchatel, Eclat and others, including those made in-house at Lacroix.

Now add Nolia to the list.

From somewhere near the Old Kensington-Northern Liberties demarcation line, Kristin and Samantha are concocting some great flavors using single origin Carenero beans from Venezuela.

She Who Must Be Obeyed attended a tasting Saturday at the home of one of the principals in Fairmount and was bowled over. This is a lady who, when asked for her favorite chocolatier, answers: Marcolini of Place du Grand Sablon, Brussels.

I tried a few from the small box SWMBO brought home.

Rosemary Goat. Inspired by a flavor fav at Capogiro, the rosemary comes on just strong enough without overpowering the other components.

Bourbon Cherry. Simply put, the best damned cherry cordial I've ever tasted. The cherry itself, as well as the filling, have an intense bourbon flavor which, again, augments rather than overpowers this bonbon's cherryness.

Raspberry Champagne. 'Nuff said.

Lemon Pepper. The hit of Saturday's tasting, and my No. 2 behind the cherry among those I tasted; the bits of pepper pepper the top of the chocolate. iirc, SWMBO said she was told the pepper comes from a single estate of one of the principals' acquaintances in Costa Rica.

SWMBO also tried a Mango Buttercream which she found appealing.

There are lots of other flavors, as well as those they make when prime ingredients become available; these aren't listed on the website, but when you order an assortment a couple of these will be included.

Nolia appears to be priced competitively for high quality chocolates. The 12-piece assortment SWMBO brought home for $20 weighed out at 7.5 ounces, which works out to less than $43 a pound. The 24-piece box, assuming it weighs in at 15 ounces, would be priced at less than $41/pound.

I didn't try them, but Nolia is offering a variety of filled Easter eggs, including a large hollow egg filled with truffles.

You can order online, with shipping charges (First Class or Fedex) extra, though you can avoid those by arranging to pick up your order in town.

For any Manhattanites reading this post, another tasting will be held this Thursday in NYC. Although it's by invitation, my guess is you can wrangle an invite to contacting Kristin via the website; just tell her I sent you.