Sunday, May 25, 2014

Melon Bargain at Reading Terminal

Buck-a-melons at Iovine Brothers Produce

They came cross country from Arizona, just long enough to ripen by the time they reached the Philadelphia Regional Produce Market on Essentington Avenue, hard by the auto dealers' strip. The wholesaler had to get rid of them, fast, before they rotted in their cases.

Coming the rescue, Jimmy Iovine of Iovine Brothers Produce, who took them off the wholesaler's hands dirt cheap and passes along the savings to us, the happy Reading Terminal Market shopper.

Jimmy was personally hawking these 'lopes yesterday morning like an old-fashioned street vendor, offering plenty of samples, assured after tasting that most shoppers would buy at least one.

I bought two. At a buck apiece, it was hard to resist. I should have bought four. They were dead ripe and as sweet and flavorful as late summer local melons. Two-thirds of the cut up fruit has already been consumed.

Iovine's still had the melons today, but with luck (as far as the merchant is concerned) they'll be gone by the time the market closes at 5 p.m. today. A perfect refresher for any Memorial Day picnic.

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