Beer Garden Shuts Monday,
Reopens on "Molly's" Birthday

The renovation of The Beer Garden will start next week, with the projected grand re-opening scheduled for Oct. 11, which just happens to be the birthday of the owners' mother. With the reopening, it will be renamed for her, Molly Molloy's.

In addition to more beer taps Molly Molloy's will feature food by chef Bobby Fisher, who's worked for owners Vinnie and Jimmy Iovine at a number of their catering venues. The new entrance to the Beer Garden will be from Center Count.

The Iovines had hoped to close off the entrance from the aisle between Franks A Lot and Coastal Cave, but the Philadelphia Historical Commission nixed that idea, which necessitated a modest redesign.

RTM Musical Chairs: Continued

Flying Monkey will move to Spataro's spot

Since Michael Klein in his The Insider blog today picked up and added to my report yesterday on DiNic's forthcoming move to the vacated Ochs' location, here's the rest of the story (much of it also reported by Michael):

The prime reason for all the musical chairs is Flying Monkey's lease for its center court spot. Originally the market wanted to move Flying Monkey to a new spot where coolers are now located (behind the wall displaying photos from pubic markets around the globe), but that wouldn't be on center court. Flying Monkey proprietor Elizabeth Halen would have been put at a locational handicap, so with the opening of the Ochs' spot, the musical chairs began.

Getting the cupcakerie on center court will be accomplished by moving to the Spataro's spot once they move into DiNic's space. Flying Monkey will get some additional space from The Spice Terminal, which will extend a bit into the current seating area astride the existing Flying Monkey location.

Paul Steinke hopes that the move of DiNic's will reduce congestion at the nexus of center court, which long lines waiting for roast pork sandwiches create a traffic jam from for one or two hours every lunch time. DiNic's additional seating may help as well.

Beer Garden Progress

Vinnie Iovine reports he and brother Jim received Philadelphia Historical Commission approval for their design on Friday. They still have some minor tweaks and approvals to obtain, but none that they see standing in the way. Once everything is in hand, expect a shut down of the Beer Garden after the Independence Day holiday for a month of renovations. When they reopen as Molly Molloy's, the entrance will be from center court and feature a gastro-pub menu from Bobby Fisher, who has long served as chef of the Iovines' catering operations.

Iovines Clean Up Beer Garden

The Beer Garden, with latticework removed, is now more open to the rest of the market.
That's Jack Morgan, proprietor, stopping by, at far right

As anticipated Jimmy and Vinnie Iovine took over ownership of the Beer Garden at the Reading Terminal Market earlier this week, and they quickly made changes, though more will come in the months ahead.

The most visible change is the removal of the latticework that isolated the pub from the rest of the market. Now, with only a half wall around three quarters of its borders, The Beer Garden opens up invitingly to market shoppers.

In addition to a general quick cleanup of the space, the Iovines also introduced craft brews, both on tap and in bottles. The taps now feature Guinness and Stoudt's Scarlet Lady, along with Yuengling and a couple mass market brews.

For the moment, they are promoting it as "The Beer Garden (by iovine brothers)", but when major reconstruction takes place, including installation of a kitchen, it will be a gastropub called "Molly Molloy's," in honor of the brother's Irish mother.

Another Beer Garden Update

The Iovine brothers still haven't closed their deal to take over the Beer Garden and convert it to Molly Molloy's, an Irish pub. The last big hurdle, according to Jim Iovine, is approval by the LCB of the design. When the deal concludes, the Beer Garden will shut down for reconstruction. Alas, no way they can accomplish all that in time for the Flower Show in early March. A mid-spring opening is probably the best the Iovines can hope for.

The layout of the pub will be considerably different than the Beer Garden's, with the main entrance repositioned to Center Court near Flying Monkey. The bar, which sits in the middle of the space, will be moved to the area where public seating can now be found. There will be a long banquette against the far wall opposite the rear of the L. Halteman butcher shop.

Beer Garden Update

Iovine Brothers' acquisition of The Beer Garden should be completed within a few weeks, at which time reconstruction will begin, according to Jimmy Iovine. He adds that although not assured, he still thinks it is possible to obtain authority to sell beer for consumption in center court and other Reading Terminal Market seating areas. RTM management, however, has expressed concerned such a policy might negate the RTM's attractiveness to families with children.

When the transfer of ownership and licenses are completed, the Iovines will expand the Beer Garden to encompass the current public seating area and add a kitchen. Numerous taps for microbrews is part of the plan.

It's much too late for the work to be done before the auto show later this month, but the Iovines hope to have it all in place by Flower Show, which opens March 6.

Irish Pub for Iovine's at Terminal

An Irish pub in the Reading Terminal Market? Owned by two guys whose names end in vowels?

Sure, why not? Especially when they're half-Irish.

Jim and Vin Iovine, proprietors of Iovine Brothers Produce, plan to take over the Beer Garden from Anthony Novelli, now in his early 80s, once their license comes through. They'll use their mom's maiden name for the establishment: Molly Molloy's. (Not Molly Maguire's, as reported by Michael Klein.)

They are particularly looking forward to obtaining a variance which will allow you buy beer and then carry it off to Center Court to enjoy with your lunch or snack from any of the market vendors. Right now. consumption is limited to "on premises," which means within the confines of the Beer Garden.

Jim Iovine said they plan a 20-tap bar featuring craft beers, as well as a big bottle selection. Under Novelli, the Beer Garden has pretty much stuck to the products of the big brewers. (And don't tell me Boston Brewing, i.e., Sam Adams, is not a big brewer; Boston is now the largest brewery in the U.S. under domestic ownership.) They'll have a full liquor license, so it won't be just beer. An expert mixlogist will be on staff for the cocktail-inclined, and the wine selection will be upgraded.

Getting the variance to allow consumption of beer elsewhere in the Reading Terminal Market is worth more to them than being open late into the evening, which isn't in the cards. Jim figures he can sell a lot more beer that way than through extended hours. Especially during Flower Show week when horticulturally-handicapped hubbies head to the terminal for a gustatory respite.

Iovine said while they would like to be open when the auto show opens in late January, early February may be a more realistic timeframe.

And although you'll be able to take your beer to Center Court if all goes as planned, the Iovines hope to entice you to stay with a new kitchen, under the culinary guidance of Bobby Fisher who cooked for the Iovines when they provided the food service at the Bala Golf Club.

Even with the addition of a kitchen, the Beer Garden will feature additional seating. The RTM has granted them permission to expand by taking over what is now public seating space behind the Beer Garden. The expansion will complement the market's redesign of Avenue D to provide modernized and expanded rest rooms as well as additional leaseable space.