Robert's Market Report

Irish Pub for Iovine's at Terminal

An Irish pub in the Reading Terminal Market? Owned by two guys whose names end in vowels?

Sure, why not? Especially when they're half-Irish.

Jim and Vin Iovine, proprietors of Iovine Brothers Produce, plan to take over the Beer Garden from Anthony Novelli, now in his early 80s, once their license comes through. They'll use their mom's maiden name for the establishment: Molly Molloy's. (Not Molly Maguire's, as reported by Michael Klein.)

They are particularly looking forward to obtaining a variance which will allow you buy beer and then carry it off to Center Court to enjoy with your lunch or snack from any of the market vendors. Right now. consumption is limited to "on premises," which means within the confines of the Beer Garden.

Jim Iovine said they plan a 20-tap bar featuring craft beers, as well as a big bottle selection. Under Novelli, the Beer Garden has pretty much stuck to the products of the big brewers. (And don't tell me Boston Brewing, i.e., Sam Adams, is not a big brewer; Boston is now the largest brewery in the U.S. under domestic ownership.) They'll have a full liquor license, so it won't be just beer. An expert mixlogist will be on staff for the cocktail-inclined, and the wine selection will be upgraded.

Getting the variance to allow consumption of beer elsewhere in the Reading Terminal Market is worth more to them than being open late into the evening, which isn't in the cards. Jim figures he can sell a lot more beer that way than through extended hours. Especially during Flower Show week when horticulturally-handicapped hubbies head to the terminal for a gustatory respite.

Iovine said while they would like to be open when the auto show opens in late January, early February may be a more realistic timeframe.

And although you'll be able to take your beer to Center Court if all goes as planned, the Iovines hope to entice you to stay with a new kitchen, under the culinary guidance of Bobby Fisher who cooked for the Iovines when they provided the food service at the Bala Golf Club.

Even with the addition of a kitchen, the Beer Garden will feature additional seating. The RTM has granted them permission to expand by taking over what is now public seating space behind the Beer Garden. The expansion will complement the market's redesign of Avenue D to provide modernized and expanded rest rooms as well as additional leaseable space.