New Ad Campaign by Reading Terminal Market

If you're trying one day to stay out of a sudden rainstorm by taking advantage of the SEPTA bus shelters, you might spy one of the new series of ads for the Reading Terminal Market, like this one touting its butchers. The ads will also appear in print media.

The new campaign highlights categories of products available at the Market and features photos of merchants in each category, said RTM General Manager Paul Steinke. The first series highlights meats, produce, seafood, bakery goods and cheeses.  Other categories will be added down the road, he said.

The ads also feature an adaption of the market's logo to emphasize "Fresh and Local Every Day!".

The only meat vendor left out of the ad is Fair Food (which is featured in the produce ad). Except on delivery days, however, Fair Food only offers frozen meats, and they don't cut meat to order.