Cheese at the Reading Terminal Market

Fair Food always has an enticing display of artisinal cheeses

With the opening earlier this year of Valley Shepherd Creamery it's easy to forget other vendors also offer fine examples of this basic foodstuff at the Reading Terminal Market.

Longtime vendors Ed Sciamanna of Salumeria and Jack Morgan of Downtown Cheese are the go-to stalls when your tastebuds crave a fine brie, traditional geitost, genuine Swiss emmentaler or many of the world's other great cheeses. Fair Food concentrates on cheeses made within a half-day's drive of Philadelphia which you would otherwise have to obtain by visiting the farm or seeking out at one of the city farmers' markets. (Before Valley Shepherd opened its RTM shop Fair Food frequently carried one or two of that North Jersey producers varieties.)

Sometimes, however, it's not the fancy, $26 a pound cheese you crave, but that flavored spread for crackers, or just some sliced domestic Swiss for your sandwich. If that's the case, head over to either Hatville Deli or Riehl Deli (L. Halteman Family), two Pennsylvania Dutch vendors. The pimento spread at Riehl's makes a fine, easy and cheap accompaniment to a bottle of beer while watching the game.

A more limited but specialized selection can be found at Wursthaus Schmitz, with a few German dairy products, like Quark.

Another spot for specialized ethnic cheeses is 12th Street Cantina, with a strong inventory of essential Mexican cheeses if you plan on making queso fundida or other South of the Border dinners.

And Hershel's East Side Deli will cut you a hunk of creamy cheese to bring home to accompany their smoked fish.

Of Donuts, Hoagies and Cold Cuts

A long time ago in a galaxy far away, before Starbucks and before Dunkin' Donuts, you could get a cup of coffee at the Horn & Hardart automats in Philadelphia and New York City. The last automat closed more than 20 years ago, and the once common high-tech eatery (for the times) has since been the subject of at least one museum show.

But you can still get the coffee.

The Pennsylvania General Store now stocks the H&H beans on its Reading Terminal Market shelves. Last time I checked they only offered the whole bean variety. H&H's sole blend, Liberty, is also packaged in a ground version.

More Time for Hoagies

Even though there are plenty of good hoagies in this town, one of my favorites remains those made by Salumeria, the cheese monger/Italian grocer at the RTM. Especially when I augment their house dressing with marinated artichokes on my prosciuitto or Italian hoagie.

Now, I can get them beyond lunch time. Earlier this year Salumeria extended its hours for hoagie-making until 5:30 p.m. Monday-Saturday, and 5 p.m. Sunday. Now, if only they would start making them before 11 a.m., I could eat one for breakfast.

Emulsified Meats. Yum!

In addition to sausages the new Wursthaus Schmitz has a nice selection of German style cold cuts. Most come from from Rieker's, the wurstgeschaft in the Far Northeast. I'm a sucker for the olive bologna or veal loaf. Also nice is the suelze, select bits of tongue and other "lesser" cuts suspended in aspic with piquant pickled carrots. If you'd like a purer rendition of tongue, walk over to L. Halteman; although there's still a little gelatine to hold it together, it's more tongue-meaty.

Waiting for Breakfast

I'm not an egg person for breakfast. But I love grilled cheese and I love sausage. Which means I can't wait until two of the newest lunch stands at the Reading Terminal Market start offering food for the barely-awake set.

Valley Shepherd Creamery hopes to open their panini machines for breakfast sometime in the near future, but not quite yet. Right now you can't get a grilled cheese until 11 a.m.

Same goes for Wursthaus Schmitz. I'm told their sausage sandwiches are quite tasty, but I haven't been by at lunchtime yet. Still, I think bratwurst on a roll is a great wake-me-upper.

A third new lunch vendor, Keven Parker's Soul Food Café, has a waffle maker, but that's for chicken and waffles at lunch.

Speaking of breakfast, I regularly buy whole bean mocha java from Old City Coffee and enjoy it most mornings at home. But as much as I enjoy it, and the coffee Old City brews on premises, my fav coffee for sipping on site at the RTM is the java from Flying Monkey Bakery. IIRC, it comes from Vermont Artisan Coffee. Hardly local. But then again, when's the last time you saw a coffee plantation in southeastern Pennsylvania or South Jersey?

Life intervenes

Culton's Leaning Tower of Pumpkins

Life has intervened in my blogging pasttime since late September, but I'm back, at least for this pre-Thanksgiving missive.

It's hard to pass up taking a photo of Tom Culton's produce displays at the Headhouse Square Farmers Market. Today he featured a Leaning Tower of Pumpkins. However, Tom actually asked me to take a picture of his nuts . . . that is, his English walnuts.

Culton's produce will be around all winter long this season, since he plans to participate in the year-round Tuesday market at Rittenhouse Square.

North Star Orchards made their last appearance of the season at Headhouse today (the market continues on Sundays until just before Christmas, plus it will be open this Wednesday). Among the apples available was Caville Blanc d'Hiver, a French dessert apple: definitely on the tart side, but tasty and best eaten fresh out-if-hand. Expect Beechwood Orchards, however, to stick around until the market closes for the season; they had a great variety of apples today, including some Newtown Pippins. I had five pounds of Winesaps in the fridge from last week' market visit that I had planned to turn into pie; I was too lazy, however, and made applesauce instead. Three Springs had a "crate" offer today: fill up a crate with the apples of your choice (except Honeycrisp) for $25.

Reading Terminal Market News 

Work in progress: Valley Shepherd Creamery

Lots has transpired at the RTM since I last wrote, including the opening of Wursthaus Schmitz. Plenty of brats to choose from, most made by Rieker's of Northeast Philadelphia, except for the solitary hausgemacht (home-made) brat. You'll have to bring them home to cook, however, since the stall's exhaust system isn't complete yet. When it is, they'll be selling them hot and ready to eat. Nice, if limited, selection of salads, cold cuts, and German grocerty items. (I've got to pick up a bottle or curry ketchup to use on my tater tots.) Although some of the Pennsylvania Dutch delis and butchers have had some traditional German items over the years, I've sorely missed the selection that had been offered by Siegfried's when he was in business at the RTM. Wursthaus Schmitz doesn't have quite the selection that Siegfried offered, but it comes close.

Valley Shepherd Creamery hopes to be open for business by Christmas, but it will be close. Tiling of the cheese-making room is scheduled to start this week.

The great publicity continues to roll in for DiNic's. In addition to being featured in a recent Inquirer article on meatballs, the Cooking Channel will bring in its HD cameras in a few weeks to feature the sandwicherie at the Reading Terminal.

Hershel's East Side Deli has been doing boffo breakfast business. This past Saturday, at least in the early morning hours, the line was longer there than at DiNic's! I like the French toast, but Andy Wash makes an attractive omelet, too, and the potato pancakes are solid (they are the thick variety, rather than the lacy style).

Fresh chick peas at Iovine's

How many truckloads of collard greens will Iovine Brother's Produce sell before Thanksgiving? To use a fine accounting term: lots. Come Wednesday they'll have a 5 a.m. delivery from the produce center, then get another in mid-morning.

A non-traditional Thankgiving food would be fresh chick peas, which are back in stock at Iovine's. At $3.99/pound, however, a bit dear.

The annual holiday model railroad exhibit at the Reading Terminal Market opens Friday, which means Steve Bowes and his organic produce will be displaced to center court for the duration.

After New Year's you can expect work to start on the move of two stalls within the market. Downtown Cheese will shift its operations to the piano court, across from Golden Seafood and Metropolitan Bakery. And Nanee's, the South Asian samosa emporium, will move to the spot formery occupied by Coastal Cave. Taste of Norway, selling smoked salmon, temporarily occupies that spot now as a day stall; co-owner Erik Torp is mulling whether not to seek a permanent location at the market or simply close after the holidays.

The Downtown Cheese and Nanee moves promoted RTM General Manager Paul Steinke to pass up his initial plan to lease what is now a small seating area off center court between Wursthaus Schmitz and La Cucina at the Market. With seating to be sacrified at the Piano Court due to the Downtown Cheese move, now's not the time to cut back seating capacity further.

No word yet on when KeVen Parker of Miss Tootsie's will begin work on his soul food eatery to replace Delilah's. He still has to come up with a new name, since Marion Iovine uses Tootsie's for her salad bar/cafeteria.

Two New Stalls at Reading Terminal Market

 It's a photo finish!

Two new vendors raced to open their new stores at the Reading Terminal Market, and both opened Saturday morning.

The Tubby Olive (top photo) had its full stock of bulk olive oils and vinegars in place for opening day. It's located along the back wall of Avenue D, next to the Rick Nichols Room across the aisle from Molly Malloy's.

The Head Nut, as of Sunday, still had plenty of shelves to fill, but you could find spices and herbs for just about any cooking need. One I found that, if I recall correctly the old Spice Terminal didn't stock, is Za'atar, the Middle Eastern blend of sumac, roasted sesame seeds, and a variety of dried herbs (which vary depending on who's doing the blending, though thyme and marjoram are frequent components).

Wursthaus Schmitz is still under construction, with little more than the framing in place last time I looked. Still, if the pace picks up they could be open by the end of the month.

Valley Shepherd Creamery finally has all its permits in line, so construction could start soon.

The market has three additional spaces to fill.

Late last month it held a "cook-off" for four soul-food outfits contending to fill the former Delilah's space. Members of the market staff and board were among the tasters. No decision yet.

The market also is negotiating with a potential vendor to fill the Coastal Cave space. Market GM Paul Steinke won't even give a hint as to the type of business it is.

A third space yet to be filled is a sort of "end cap" wedged inbetween Wursthaus Schmitz and the Avenue D aisle. The market hasn't even begun to fill that tiny space yet.

Food factory: Reading Terminal Market

When Valley Shepherd Creamery's owner, Eran Wajswol, went to government agencies seeking permits for his forthcoming store and cheese-making operation at the Reading Terminal Market, he discovered a zoning variance was required to permit food manufacturing.

It wasn't only a surprise to Wajswol. It seems that any number of vendors were manufacturing food at the market in violation of the zoning regulations. (Among them: Miller's Twist, Old City Coffee, Sweet as Fudge Candy Shoppe, Famous Fourth Street Cookie, Mueller's Chocolates, Beiler's Bakery, Flying Monkey, Martin's Quality Meats, Giunta's Prime Shop, Pennsylvania General Store, and Herschel's East Side Deli.)

To solve the problem, the market applied for a single zoning variance to cover the entire premises. That variance is now in hand, legalizing all the food-manufacturing operations, which are distinct from restaurant operations.

Valley Shepherd still has to obtain other approvals from the Pennsylvania Department of Agriculture and the city's Board of Health, but it has its building permit. This week the large tank which will contain the milk which will become cheese was delivered to the market. It will be installed in the basement and the liquid will be pumped to the cheese-making room within the shop.

Valley Shepherd hopes to be open for business sometime in September.

Other new vendors also are making progress on their stalls.

The first to open likely will be the Head Nut, which this week is receiving deliveries of stock. They plan to be open sometime next week.

The Tubby Olive plans an Aug. 24 opening for the sale of bulk olive oils and vinegars.

Wursthaus Schmitz begins construction next Monday of its space behind Flying Monkey; the contractor says it will take a month.

Reading Terminal Market Nears Avenue D Finish Line

The new, improved Avenue D looking south
toward Filbert Street (Harry Ochs Way)

The Reading Terminal Market will celebrate its Avenue D improvement program with a ribbon cutting Monday and programs and panels for every foodie's taste through the following Saturday.

The $3.4 million program not only eliminated the zig-zag of the market's Avenue D corridor and replaced it with a straight-line vista (see photo at left), but created additional leaseable space for new merchants, and a new multi-purpose room which, when not used for general seating, can handle special programs and group meetings. The market's infrastructure was improved with the addition of a second freight elevator to the basement, where new dry, refrigerated and freezer storage was created.

The ceremonies kick off Monday, June 18, with Mayor Michael Nutter snipping the official opening ribbon at 10 a.m. That ceremony will also dedicate the multi-purpose room named after Rick Nichols, food columnist emeritus for the Philadelphia Inquirer, and the market history exhibit which adorns the room's walls. Nichols helped prepare the exhibit with the Philadelphia History Museum at the Atwater Kent.

Foodie programs will be held at 12 noon and 5 p.m. each day through Friday, with another noontime program on Saturday. On Wednesday at 5 p.m. a panel chaired by Michael Klein of the Inquirer and philly.com will feature local food bloggers: Claire Batten of phillyfoodlovers.com, Kaitlin Lunny of icancookthat.org, and yours truly. The full schedule of programs follows at the end of this blog entry.

Although next week marks the official dedication, none of the four new vendors announced so far will be open for business. The first to open is expected to be The Head Nut, in space formerly used as refrigerated storage under the market's mezzanine-level office. The purveyor of nuts, candy, general bulk dry goods, coffee and tea could be open as early as the end of June. Valley Shepherd Creamery and Wursthaus Schmitz are working on their zoning and building permits and their Health Department plan review process.  The Tubby Olive is finalizing its store design.

The Head Nut under construction

That still leaves unfilled one of the newly-created spaces (a small stall across Avenue D from La Cucina), in addition to finding a vendor to take over the larger Coastal Cave spot, vacated this spring when the owner retired. Another large, prime space to be filled was created earlier this year when Delilah Winder's eponymous soul food emporium entered bankruptcy.

The addition of The Head Nut has already trimmed a temporary surge in the market's seating capacity. When construction starts on Wursthaus Schmitz seating will shrink even more. Because of the earlier move of Flying Monkey and creation of the Rick Nichols Room, however, the market will have more seating than before the Avenue D project began. Still, it will be musical chairs for peak lunch hour seats.

Avenue D Dedication Week Programs

Monday, June 18:

12 noon -- Pennsylvania is for Chocolate Lovers, Michael Holahan of Pennsylvania  General Store; Philly Meets the Bayou with Bill Beck of Beck’s Cajun Café.
5 p.m., At Home with Steve Poses

Tuesday, June 19:

12 noon -- Cooking with Sal, Sal Vetri and Brad Spence of Amis Restaurant
5 p.m. -- How the Local Food Movement Got its Start, with Ann Karlen of Fair Food, Bob Pierson of Farm to City, Nicky Uy of The Food Trust, and Judy Wicks of the White Dog Foundation.

Wednesday, June 20:

12 noon -- Dipping into Philly’s Ice Cream Roots, Bassetts Ice Cream and the Berley Brothers of Franklin Fountain.
5 p.m. -- Food Bloggers panel.

Thursday, June 21:

12 noon -- What a Friend We Have in Cheeses, with Eran Wajswol, Valley Shepherd Creamery.
5 p.m. -- Making Serious Dough, with Wendy Born and James Barrett of Metropolitan Bakery

Friday, June 22:

12 noon -- Seafood Made Easy, with Ellen Yin and Terence Feury of Fork Restaurant.
5 p.m. -- Made in Germany, with Doug Hager and Jeremy Nolen of Wursthaus Schmitz

Saturday, June 23:

12 Noon -- From the Market Aisles to Your Plate with cookbook author Aliza Green La Cuchina at the Market's Anna Florio.

Things Change: Expected and Unexpected

You go away for a week and things change.

Like the sudden pullout of Delilah Winder from the Reading Terminal Market. Or the arrival of spring.

Officially, the market hopes to welcome back Delilah when her bankruptcy/financial issues are resolved. Market GM Paul Steinke would love to see Delilah back -- the bankruptcy court told him Delilah's could be re-open in just a few weeks -- given Delilah's high visibility through her Oprah connection and Food Network exposure. But he's got to be thinking of bringing in another soul food restauranteur if that doesn't happen.

Another change, this one no surprise: Flying Monkey Bakery moved to its new location in the former Spataro's spot this past week. Which reminds me: I neglected to pick up some whoopie pies this morning!

Flying Monkey's move clears the way for a faster pace of work on the remainder of the Avenue D improvement project at the market, especially the Rick Nichols Room, the multi-purpose room to be located behind the bakery's old spot and adjacent to La Cuchina at the Market, Anna Florio's institution of higher culinary education.

Work should begin next month on Wursthaus Schmitz in what's now seating space behind Flying Monkey, with opening hoped for before Memorial Day, the official start of grilling season. The connection? Bratwurst!

A bit later on the schedule will be Valley Shepherd Creamery, which will locate along Avenue D across from Molly Molloy's. They aim to open in late spring. Chief Shepherd Eran Wajswol and crew are busy right now with lambing. They expect 800 little ones to join the flock this spring.

Another sure sign of spring is the arrival of ramps. Iovine's had them today, $1.99 for a small bunch (enough for two servings as a flavor accompaniment to your eggs or just about anything other protein. Alas, they had traveled too far and were in less than pristine condition. I'll wait a few weeks.

Greens and garlic await oven at Dinic's

Dinic's has got new menu boards up and, as reported earlier, scallopine is gone and meatballs are in. Joe Nicolosi says they pretty much have the meatballs every day, though they might occasionally skip a day.

Bobby Fisher, chef at Molly Molloy's, has been missing in action due to surgery, according to Jim Iovine, proprietor. Best wishes for a speedy recovery, Bobby.

Like J.P. Morgan's yacht, if you have to ask the price you probably can't afford it, but the jamón ibérico de bellota (Spanish acorn ham) at Jack Morgan's Downtown Cheese is like eating ham butter. It puts the best prosciutto to shame.

The American version of dry aged ham can be obtained at L. Halteman Family. It's also priced dearly (though not nearly as high as the Spanish pig). You can buy some of the Smithfield ham slices (vacuum packed on premises) for a bit over $5, enough to make three or four sandwiches. The Riehl family, operators of the stall, will be shifting their footprint closer to Avenue C next month, also part of the market's current improvement project.

Steinke will be off to Los Angeles late next week for the annual conference of National Association of Produce Market Managers, the professional association of managers of permanent wholesale produce markets, retail farmers' markets, and public markets. He'll make a presentation about the RTM's current Avenue D improvement project.

RTM's Leasing Strategy Works Against Rick's Return

With the market's renovation program centered along Avenue D opening up space for four new merchants, General Manager Paul Steinke's emphasis has been to fill those slots with "purveyors" who primarily sell foods for cooking or eating at home. That's why the chances of any new pure lunch vendor of getting one of the two remaining stalls is slim at best and why Rick Olivieri's attempt to reenter the market with his Rick's Steaks business will fail.

It's certainly possible, though, that a vendor selling for both on- and off-premises consumption could get that nod. I think the only chance for a new vendor to primarily sell for on-premises consumption would be to offer something not now available from other lunch counters. Hot donuts, anyone?

Only one of the three new vendors announced so far will sell food for eating within the market, but it will also offer groceries and other food products to take home: Wursthaus Schmitz would carry German groceries and cold cuts as well as hot foods for eating either within the market or at home.

The second new vendor would be artisinal cheese maker Valley Shepherd Creamery, which is expected to sign a letter of intent within a few weeks. The latter's product would be overwhelmingly for off-premises consumption, though there's no reason why someone couldn't have a sheep milk yogurt for lunch in center court. A third new vendor, The Head Nut will essentially replicate the offerings of The Spice Terminal, which declined to renew its lease.

That leaves two remaining spaces for new vendors: one along the Avenue D wall, another in a small space on center court adjacent to where Wursthaus Schmitz will be located.

The market's operating policy guidelines require that no more than the greater of one-third of the number of vendors or one-third of the floor space go to businesses "which offer food intended primarily or exclusively for consumption within the Market."

While Steinke is comfortable that the current breakdown of merchants is well within that restriction, by my subjective count 36 of the 77 existing merchants exclusively or primarily fall into the "on-premises consumption" category.

Let me emphasize the subjective nature of determining whose "primary" business is for off-premises consumption or not. As an example, take 12th Street Cantina, which I consider among those who "primarily" sell for on-premises conception but Steinke does not. Steinke says this business a "two-sided" purveyor that doesn't count against the operating policy ratios because of the many take-home Mexican groceries and prepared foods they sell. My opinion is influenced by the fact that 12th Street Cantina has a seating area for diners. (I've got to admit, though, nearly all of my purchases there have been for ingredients to use at home.)

The same debate could be held about any number of other vendors, from Kamal's Middle Eastern Specialties to By George! Pizza, Pasta and Cheeseteaks, both of which also sell plenty of items for consumption and/or cooking at home, but also earn money as lunch vendors. (Indeed, the line for cheese steaks at By George! at lunchtime frequently blocks the aisle.) The key metric in making any such determination as to whether a business is "primarily" engaged in sales for off-premises consumption would be to know the revenue breakdowns, but neither Steinke nor I have access to that proprietary information.

Getting back to Olivieri, another factor why he has little chance of reestablishing his cheese-steakerie in the market are the three existing vendors who depend upon cheese steak sales, and two others who find it a highly profitable sideline. Although Steinke said he couldn't give a "blanket answer" to a hypothetical question about allowing a new merchant to compete with the same product of five existing merchants, it's hard to imagine him adding another tourist-centric cheese steak stall. He acknowledged to Dan Gross of the Daily News, who broke the Olivieri story Wednesday, that cheese steaks were not the market's "highest priority".

When Olivieri's lease was not renewed in 2008, the market allowed two additional vendors to sell cheese steaks: Carmen's Famous and By George! (Spataro's earlier had been permitted to add cheese steaks when they moved to a new center court location.) Today all three businesses incorporate "cheese steaks" into their formal names. In addition, the Down Home Diner sells cheese steaks, as does the new Molly Molloy's.

Rick's Steaks loss of its lease in 2008 followed Olivieri's vociferious leadership of the Reading Terminal Market Merchants Association when the market was restructuring lease agreements and fee structure. You can find earlier stories about the Olivieri-RTM clash here and here.

Vendors Lining Up For RTM: Wursthaus Schmitz, Nut Vendor

New temporary seating to become Wursthaus Schmitz

With work on additional leaseable vendor space at the Reading Terminal Market scheduled to wrap up by early April as part of the Avenue D project, General Manager Paul Steinke is busy lining up vendors to fill the new spots.

The latest announcement is that the owners of Brauhus Schmitz will open a German food shop -- Wursthaus Schmitz -- in the general area of where the Spice Terminal had been located, at the intersection of Center Court and Avenue D, opposite the new La Cuchina at the Market. They'll sell prepared food for consumption at the market and take-away, deli meats, as well as imported products, including mustards.

The market has been without wide-ranging German food products (beyond the limited Pennsylvania Dutch merchant offerings) since Siegfried's departed in 1990. Steinke has sought to fill that niche for years (Rieker's of Fox Chase declined the opportunity shortly after Siegfried closed). 

Owners Kelly Schmitz-Hager and Doug Hager are hot to trot and hope to be open by Memorial Day.

(I heartily welcome the renewal of a German food purveyor at the market, but it raises a question about the sudden mushrooming of German restaurants in center city. Once upon a time the only German restaurant around was Ludwig's Garten on Sansom. When it closed we were Gemütlichkeit-less. Now, however, we've got Brauhaus Schmitz, Frankford Hall, and the newly opened Bierstube in Old City. Even Jose Garces and has threatened to get into the act with a Wurstmacher in the old Letti Deli on 13th Street.) 

Spice Terminal Successor Nears Dotted Line

Although negotiations are not completed, Steinke is optimistic to sign a new bulk spice vendor, who would occupy space beneath the market's administrative offices one aisle north of center court. The prospect is a long-standing suburban vendor of nuts, spices, herbs, coffee, grains, and condiments -- the same lines carried by the Spice Terminal. Looking at the potential vendor's existing website, it appears this outfit has greater depth of stock than Spice Terminal's.

Steinke said he decided to go after the suburban vendor because of its 30 years of experience, which trumped an otherwise attractive offer from employees of the Spice Terminal. He acknowledged that part of his decision mix was the tens of thousands of dollars it would cost the market to move the Spice Terminal to a new location, as required by the Avenue D Project. Extensive carpentry for the shelving would have accounted for much of that cost; a new vendor under a new lease is responsible for those costs.

Steinke also expects to sign Valley Shepherd Creamery within the next few week. In addition to selling its great artisinal cheeses (primarily sheep, but some cow and goat and mixed milk cheeses), Valley Shepherd plans to make fresh cheese on-premises.

With Spice Terminal's closing last Sunday, Steinke made quick work to turn it into additional seating, if only on a temporary basis, just in time for the last two days of the auto show. The extra seating will stay in place for the flower show in early March, than give way for Wursthaus Schmitz.